Red Dot Award 2016
In order to appraise the diversity in the field of design in a professional manner, the award breaks down into three disciplines: the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. Each competition is organised once every year.
The products, communication projects as well as design concepts and prototypes entered in the competition are evaluated by the Red Dot Jury, which convenes once a year for each competition based on the individual specialist areas of the members.
The laureates are celebrated at the Red Dot Gala award ceremony. The award-winning designs are presented in the Red Dot Design Museums, in the online presentation and in the Red Dot Design Yearbook for example. The award-winners use the winner label in their own communication and marketing materials to set themselves apart from their competitors.